Proofpoint: People-Centric Cybersecurity
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Proofpoint: People-Centric Cybersecurity for Real Estate & Small Business
Proofpoint is a cloud-based cybersecurity platform that protects people, not just servers and networks. It sits in front of your email and cloud tools, filters out dangerous messages, stops impersonation and wire fraud attempts, safeguards client data, and trains your team so they’re much harder to trick. It brings enterprise-grade protection down to a level (and price) that works for small firms, brokerages, and title companies.
What Proofpoint Delivers
1. Advanced Email Protection
- Blocks phishing, malware, business email compromise (BEC), fake “change of wiring instructions” emails, and spoofed domains.
- Uses massive, real-time threat intelligence from global email traffic to detect new attack patterns quickly.
- Reduces the number of bad messages that ever reach your users’ inboxes.
2. Impersonation & Wire Fraud Defense
- Identifies emails pretending to be owners, brokers, buyers, sellers, title agents, lenders, or executives.
- Helps prevent fraudulent wire instructions and payment redirection one of the largest risks in real estate and settlement services.
3. Data Loss Prevention (DLP) & Encryption
- Monitors outbound email for sensitive information (SSNs, bank details, loan packets, closing documents, client files).
- Helps ensure sensitive data is not sent to the wrong person or personal email.
- Supports encryption and policies to keep communications compliant and professional.
4. Compliance Archiving & eDiscovery
- Provides secure, tamper-resistant archiving of email and other communications.
- Simplifies audits, legal holds, and eDiscovery for regulated or high-liability businesses (such as brokerages, title/escrow, and financial-related services).
5. Security Awareness Training & Phishing Simulations
- Built-in training platform with short videos, quizzes, and realistic phishing simulations.
- Training content is based on real-world attacks, not generic examples.
- Reporting shows which employees are improving and who needs extra coaching.
Why Proofpoint Is Different: People-Centric Security
Most security tools treat every inbox the same. Proofpoint focuses on who is at risk and who has the most impact:
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Identifies high-risk individuals:
- Owners and managing brokers
- Transaction coordinators and closing teams
- Accounting, escrow, and anyone who can move money or access client data
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Tracks:
- Who attackers target most
- Who clicks on risky links
- Who handles sensitive or high-value information
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Applies stronger protection and tailored training to those specific people.
This people-first approach is ideal for real estate and small businesses, where a single busy person falling for one email can trigger major financial loss or a serious data breach.
Scale, Cost Efficiency & Continuous Improvement
Because Proofpoint protects a very large global customer base and processes a significant share of worldwide email traffic:
- It has broad visibility into real, current attacks across many industries.
- New threats are detected and blocked faster, and those protections flow directly to all customers.
- Their scale and efficiency allow them to offer competitive pricing, so smaller organizations can benefit from the same class of protection used by large enterprises.
For your clients, that means: serious protection, predictable cost, and a vendor with the resources to stay ahead of attackers.
Required Yearly Training & Consequences of Ignoring It
Pairing Proofpoint’s technology with its awareness training supports both security and compliance:
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Many regulators, cyber insurers, partners, and contracts now expect documented, recurring cybersecurity training (at least annually, often more frequently).
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Failing to provide training can:
- Increase regulatory and contractual risk
- Lead to higher fines or penalties after an incident
- Strengthen negligence claims in lawsuits
- Raise the chance of denied insurance claims
Using Proofpoint’s training platform, a business can clearly show:
- Every employee is enrolled and trained
- Training is refreshed regularly
- Management is taking reasonable, documented steps to prevent cyber incidents
How to Position This to Your Clients
“We partner with Proofpoint to bring people-focused, enterprise-grade email security and training to your business. It protects your agents, your clients, and your funds from modern email fraud and data breaches, supports your legal and regulatory obligations with documented yearly training, and delivers strong protection at a competitive rate thanks to Proofpoint’s global scale.”
