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SWOT Analysis

Key Business Principles

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s0nt3k

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SWOT Analysis is a strategic planning tool used to identify and evaluate the:
- Strengths
- Weaknesses
- Opportunities
- Threats
facing a business, product, or project.

How It Works:

Internal External

Strengths (What you do well) Opportunities (Chances to grow or improve)

Weaknesses (Where you fall short) Threats (External risks or challenges)

Example for a Local Bakery:
- Strengths: Loyal customers, unique recipes
- Weaknesses: Limited online presence, high ingredient costs
- Opportunities: Growing demand for delivery, local events
- Threats: New competitors, rising rent
Why Use a SWOT Analysis?
- Clarifies priorities
- Helps decision-making
- Reveals blind spots
- Prepares for risks
- Guides business planning and strategy
Tips:
- Be honest and specific
- Involve team members or stakeholders
- Revisit it regularly as conditions change
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